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Local Store Marketing Ideas

Second Chance Drawings
A “Second Chance Drawing” promotion allows players to enter their non-winning tickets into a store drawing for a second chance to win. Just set up the provided Oklahoma Lottery drawing box in a highly visible area. Post draw dates and times, don't forget to display the prize package. Offering a second chance drawing in your store is a great way to generate excitement and build customer loyalty. Your Marketing Sales Representative can help tailor your promotion to meet the needs of your store. In addition to Oklahoma Lottery prize pack promotional items, we encourage retailers to add prizes from their store.

Oklahoma Lottery Drawing Box

Drawing Box
Lottery Promotion Sign

Lottery Promotion Sign
Lottery Promotion Inside Yard Sign

Lottery Promotion Yard Sign

Buy X Get Y Promotion at Circle K Stores

Buy X, Get Y Promotion

The goal of the Buy X Get Y promotion is to reward repeat customers and induce trial of lottery products or other product categories in your store. The Buy X, Get Y can be targeted for chain specific promotions, discounts off an in-store product(s), second chance drawings and bounce back coupon offers.

 





Ask for the Sale

The Ask for the Sale promotion is a 10 day challenge designed to increase trial and awareness of lottery products while training your clerks to ask for lottery sales. The Lottery will provide you with everything you need to execute this promotion including point of sale material and promotional lottery tickets. The point of sale material must be displaced at the point of purchase and crew stickers must be worn during business hours. Clerks are challenged to ask every customer if they want to purchase a lottery ticket. If a customer catches the clerk not having asked, they will receive one of the promotional lottery tickets. At the end of the 10 day period any promotional tickets remaining will be distributed among the clerks to keep. If the store runs out of promotional tickets before the 10 days are up, the promotion is over. Work with your Marketing Sales Representative to determine if this promotion is right for you.

Ask for the Sale Sticker

Crew Stickers
"Ask for the Sale" Promotion
Ask for the Sale Sign

Signage to display during your
"Ask for the Sale" Promotion

Wheel Promotion

Wheel Promotion

A lottery wheel promotion is a great way to create a fun exciting atmosphere for your current lottery customers in addition to attracting new players and increasing sales. Your Marketing Sales Representative (MSR) will work with you to choose a time, date and format that will best help you increase sales. The MSR will set up the wheel and a table with lottery promotional items, in addition to items that your store has contributed. As players purchase lottery tickets they will have the opportunity to spin the wheel and win great prizes. Contact your MSR to schedule a promotion today!

 

Play Station
Playstation A play station is a multi-functional piece of equipment
that can save time with your lottery customers. The play station is stocked with play slips and brochures readily available for customers to take and fill out in addition to displaying current lottery promotional material. This is a great place for your customers to scratch instant tickets or fill out play slips away from the counter keeping foot traffic flowing smoothly. Contact your Marketing Sales Representative to find out how you can get a lottery play station in your store.




Marquee
To make consumers aware of your location as a lottery retailer, the marquee is a great place to advertise. Using the marquee to advertise upcoming lottery promotions, high Powerball and Hot Lotto jackpots, or a simple lottery message such as “Play Here, Win Here!” can drive business into your store and increase lottery sales in addition to sales in other product categories.

Signage – Jackpot Signs and Pole SignsPlay Here Pole Sign
Lottery signage is a great way to advertise your lottery business at no cost to you. It identifies your store as a lottery retailer, promotes jackpot and winner awareness and features specific lottery products with seasonal promotions. This is a great way to increase your lottery business and customer base and the best part is…it’s completely free. 

Powerball Jackpot Sign      

You can print the jackpot files below and post them in your store to display the current jackpot amount for Powerball, Mega Millions and Hot Lotto after each drawing. You have a choice below to select a sign with the colored background or one without.

Powerball Jackpot Sign
Powerball Jackpot Sign

8 1/2 x 11 Powerball Jackpot Sign
with colored background pdf format

8 1/2 x 11 Powerball Jackpot Sign
without background pdf format
Mega Millions Jackpot Sign
Mega Millions jackpot sign
8 1/2 x 11 Mega Millions Jackpot Sign
with colored background pdf format
8 1/2 x 11 Mega Millions Jackpot Sign
without background pdf format
Hot Lotto Jackpot Sign
Hot Lotto jackpot sign
8 1/2 x 11 Hot Lotto Jackpot Sign
with colored backgroundpdf format
8 1/2 x 11 Hot Lotto Jackpot Sign
without background pdf format

Oklahoma Lottery Game Logos

Oklahoma Lottery Logo
Powerball Logo
Mega Millions Dark Logo | Light Logo
Hot Lotto Logo
Cash 5 Logo
Pick 4 Logo
Pick 3 Logo
Scratchers Logo

All logos are of .png format with transparancies preserved

 

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